Carnival Corporation is the first cruise company with four cruise brands in China
Carnival Corporation & plc has announced plans to further expand its operations in China with the deployment of two additional cruise brands in China in 2017.
Carnival Cruise Line and AIDA Cruises will join Costa Cruises and Princess Cruises in the Chinese market, making Carnival Corporation the first company to operate four brands in China – which is expected to eventually become the world’s largest cruise market based on surging demand for cruise vacations by Chinese travelers.
As a result of Carnival Corporation’s expansion in China in 2017, four of its 10 brands will have at least one homeported cruise ship in China, further bolstering the company’s industry-leading presence in the market. The plan to deploy two additional ships – one new ship each for both its Carnival and AIDA brands – and operate four total brands in China in 2017 embodies Carnival Corporation’s long-term, multi-brand strategy to provide Chinese travelers with a variety of vacation options and experiences to meet growing demand across all segments of the Chinese market.
“We are excited to introduce our Carnival Cruise Line and AIDA Cruises brands to our fleet in China, giving us a total of four global cruise brands in the market and a unique opportunity to provide a diverse lineup of brands and cruise offerings to Chinese guests who are looking for a great vacation experience,” said Carnival CEOArnold Donald, who was in Shanghai to announce the news at the 10th Annual China Cruise Shipping and International Cruise Expo (CCS10).
“As we execute our multi-brand growth strategy in China, we are emphasizing choice and variety in our offerings to match the different tastes and preferences of Chinese travelers.”
Carnival Corporation announced in July that its existing brands already sailing in China – Costa Cruises and Princess Cruises – will continue to expand in 2016 with each brand introducing a new ship to its fleet in China in 2016, making Carnival Corporation the first global cruise company with six total ships based in China and extending the company’s industry-leading market presence in the overall market.
The expansion of Carnival Corporation’s China fleet to six ships will represent a 58 percent increase in total capacity in China in 2016, including three year-round ships and three seasonal ships in the market. Together, the Costa and Princess brands will potentially offer about four million passenger cruise days in 2016, giving Chinese guests more choice and flexibility in both the contemporary and luxury segments.
Source: Carnival Corporation